How does the world perceive you—and is it the same way you perceive yourself? If so, you’ve successfully established your personal brand. A recent buzz phrase, your personal brand relates to the way you market yourself to potential employers and the workforce. Your brand helps you control your professional reputation and can help hiring managers get a better understanding of how you might fit into a job opening. Your resume is a great way to communicate your brand to a potential employer.

How to brand your resume

Follow these tricks to help your resume reflect who you are as a unique healthcare professional:

  • Start strong. The title of your resume is likely the first thing a hiring manager will read, so start with a bang! Open with a short phrase that shows who you are in a nutshell. It should very briefly introduce you and why you are uniquely qualified for the job. Think of what sets you apart from others in your field, and a concise, creative way to present this information. For example, if you are applying for a position as a travel pharmacist, your title could be: “John Smith: experienced, Spanish-speaking pharmacist at your service”.
  • Highlight the good stuff. A summary paragraph can be useful to spike out those accomplishments to which you wish employers to pay close attention. Include awards, recognition, promotions, special projects, qualifications, certifications or anything you’re especially proud of having accomplished in your career.
  • Include the kind words of others. Do you have a few job references that really loved you? Ask them to write a few sentences about your skills, qualifications and work ethic. Include a special section in your resume with these professional testimonials.
  • Maintain a common theme. The word choices and voice you use in your resume should remain consistent throughout, and should mirror the writing in your cover letter. They should also help you establish your personal brand. Are you upbeat, focused, brainy or well-rounded, for example? Use word choices that help illustrate your individuality.

Other professional ways to brand yourself

Your resume is a great tool for establishing your brand to the working world. So, too, are the following:

  • A blog or website. Setting up an online presence can help you establish yourself at a thought leader in your field. Other Web resources that can help you strengthen your personal brand are a LinkedIn page, Facebook page or Twitter account.
  • Business cards. It’s essential for every working professional to have personal business cards. You never know when you’ll be in a networking situation, and having a card on hand is always important.
  • Personal appearance. Allow your clean, professional appearance to show the world you take your image and work seriously.

Show off your individuality to the healthcare industry!

Promote your personal brand using these tips and techniques. Your efforts will pay off when you land a job that is perfect for you.

Are you currently looking for a travel position in the healthcare field?

Look no further than MedPro Staffing! Our experienced recruiters place healthcare professionals with travel nursing, pharmacy and allied healthcare positions. Contact us today to learn more.