More and more healthcare professionals are using social media sites such as LinkedIn and Facebook in a highly sophisticated way to grow their careers.

AMN Healthcare in 2013 conducted a survey of healthcare professionals and found that clinicians “hone in” on the best job search sources and increasingly use social media for finding jobs. They also are becoming quite savvy about optimizing their presence online.

The study found that healthcare professionals are using social media to view job postings, research potential employers and look to see who in their network can help them find a job at a particular company.

Read below for five ways you can use social media to grow your career.

  1. As mentioned above, the survey found that more and more clinicians are using social media to network. LinkedIn in particular can help you find people within your network (or within your network’s network) who work at companies and medical facilities you’re interested in.
  2. You’ll need to have optimized your profile so that you come across as professional as possible. You also should be sure you list the skills you possess so that you will appear more often in search results (LinkedIn will help you do this easily via its “top skills” section of your profile).
  3. Join LinkedIn groups applicable to your professional interests. Answer questions posted by other group members that you feel confident answering. This will help you become known for your expertise. You also may want to blog and present links to your posts on your LinkedIn feed as well as within your group.
  4. Directly contacting one of your first or even second contacts on LinkedIn is one of the best ways to learn about opportunities at any one company. Referrals also can help you land jobs (you can ask your contacts to introduce you to hiring managers within the contacts’ networks).
  5. What’s more, optimize your profile well and you’ll more than likely find recruiters contacting you about opportunities.

Look at your social media profiles as you do your resume and cover letter – you want them to showcase you in the best light, so work to polish and tweak them until you feel they present the most professional snapshot of your background, skills and abilities.

Once you’ve optimized your profiles, take a look at our current allied health opportunities for healthcare travelers. If you see one or more assignments that appeal to you, send that resume/cover letter (with a reference/link to your profile in them) to the recruiters at MedPro Healthcare Staffing.